INNOVATIVE CONCEPT STORES

COLLETTE, PARIS

• THE BIBLE OF CONCEPT STORE
• WATER BAR IS LOCATED UNDERGROUND
• HELD REGURAL EXHIBITION
• DESIGNERS AND NIKE,ADIDAS USED TO OFFER LIMITED EDDITION FOT ONLY THEM.
  

PRADA EPICCENTER :

• TOKOY'S BEST KNOWN FASHION MILE FOR SHOPAHOLICS
  

RESTIR MIDTOWN, TOKYO

• CONFIDENTIAL AND SECRET ATMOSPHERE
• THE INTERIOR LOOKS LIKE PARTY CLUYB---F1
  
• SEETROOM FOR VIP CUSTOMERS-F2

• OFFER LIMITED EDDITION , SELLECTED ITEMS FOR ONLY THIS STORE
  

DOVER STREET, LONDON

• FASHION MECA , REVOLUTIONARY MULTISHOP
  
• MEET OTHER ARTIST'S PROJECT & GRAPHIC ART
  
• CULTURE CONCEPT PLACE --CAFE WITH FASHION BOOKS
  
  
  
  

APROPOS, COLONGE

• CONCEPT STORE PURSUIT LIFE STYLE SIMAILAR TO FRED SEGAL IN LOS ANGELES WITH DISTRIBUTION CONCEPT

• THE MAIN CONCEPT IS FUSION SO THEY HAVE FROM HIGH-END WEAR, JEWEARY, COSMETICS,FOOD, BOOKS TO RESTAURANNT, LOUNGE, SPA.
  
• "FROM CONVERSE TO COUTURE" UNDER SLOGAN, THEY SELL CUTURE AND EVEN CXREATE SOMETHING NEW WITH EXHIBITION IN THEIR ART GALLERY.
  
• OWNER; DANIEL RIEDO HOPE THIS STORE BE CUTURAL PLACE WHERE YOUNG GENERATION JUST CAN READ BOOKS WITH COFFEE WIRHOUT MUCH MONEY IN TERMS OF SOCIAL COMMUNICATION PLACE
  

COLSO COMO, MILLAN

• MULTI LABEL BOUTIQUE with divese kinds of items : fashion, cosmetics, interior accerrories,style books with tea garden, luxcury restaurant, '3 rooms hotel"
• after seek rising designers and introduce their collection.
• lead trend
• short periods of ciculation of introducing new products

POOL, MUNICH

• THE PARADISE IN COSMOPOLITAN

• MEET WORDWIDE CONTEMPORARY COLLECTION
  

FIVE GREEN, DUBAI

• LIFE STYLE CONCEPT STORE
  
• INTRODUCE KODER CRAFT GRAPHIC ART FROM LONDON
  
• SEEL LOCAL DESIGNERS COLLECTION
  
• HAVE EXHBITION FOR MAGAZINES WITH SUBJECT OF LIFE-STYLE, FASHIONSHOW & SPECIAL EVENT
  
  

JHON ROCHA,LONDON

• REMODELING OLD PUB
  
  
• DISTINTIVE INTERIOR-STONE CRYSTAL PANNEL WITH WOOD
  
  
• DESIGNER TEXTILE IS EXHIBITED IN TOP FLOOR LIKE TEXTILE MUSEUM
  

WELCOME TO ALPHAVILLE, MELBOURN

• STORE CONSISTS OF FLAGSHIP STORE NAMED ALPAH 60 AND ART GALLERY
  

LE VILLAGE, GENEVA

• OFFER EJOYABLE SHOPPING CAN LEAD TO CULURAL CONNECTION WITH UNIQUE DESIGN FASHION, BOOKS, SPECIAL MUSIC
  
  
  
  
  
  
  
  
  
  
  
  
  
  

technology support of interactive fashion retailers( interactive screen & mirror)

Bloomingales tested social retailling system in new you flagship store, Japan retailer Mitsukoshi with Cisco installed Unified IP phone and LCD screen as intelligent fitting room so customers can check the stock of wears would like to put on in fitting room without calling staff.
.


responsive mirror make customers comvenient in retailerr's dressing room , because customers tend to wear 0ver 4 pieces an once so difficult to remember all fitting cut but reponsive mirror has special funtion can show outfit of their fitting , therefore, it have positive impact on leading to
selling products.






interactive mirror was equipped in PRADA store Bevelly Hills , room seems very simple but filled new tech. without door, when customers put on garment , the front wall start to be dense,
dense illusion is disappeared when show outfit to people outdoor and scan end fitting cut to friends.
Also, iteractive closet can display the ichosen item's information .
designer NANETTE invented this system to make store offer social experience .



when customers click one of recommenatory items, their own image reflect wear's image to customer's body as if put on real garment.
they said, through virtual mirror, as customers have feeling shop with someone in terms of interact with store.

Magig mirror can take body scanning not to put on wear , virtual out fit can be offered via coputerized mirror and customers can change color and size in virtual screen.


Denim brand DIESEL equipped diesel 360' multi screen , this is one of interactive marketing, customers can check back outfit.

personal denim market research and analysis

denim market movement-"product"

--LINE EXPANSION PROPOSED BY TRENDY CONTEMPORARY LOOK

* REISSS LAUNCHED 1971 LINE
*ASOS LAUNCHED DENIM COLLECTION CALLED ASOS DENIM.
*NEW LOOK WAS REBRANING DENIM LINE CALLED "YES YES"







PREMIUP JEANS WITH DESIGNER TOUCH

*BRAND "JACOB COHEN" HAS DESIGNED HAND MADE TAILERING DENIM APPLIED "MADE TO ORER SYSTEM"

* THROUGH "MADE TO ORDER PROJECT" IN PRADA, DENIM HAS BEEN EXCLUSIVELY OFFERED IN MILANO "CORSO VENZIA STORE"





ECO FRIENDLY DENIM




DENIM MARKET MOVEMENT-"PRICE"



"SUB PREMIUP PRICE ZONE TO ATTRACT MORE CUSTOMERS

• brand: easy monet, vintage revolution, recession denim, denim junkie, nine days

DENIM MARKET MOVEMENT " PLACE"



INVESTMENT FOR STORE EXPANSION

*BRAND: SEVEN ALL AMN KIND ---PLAN TO OPEN GLOBAL SRORES AS THE FORM OG FLAGSHOP IN ASIA MAKKET

UTILIZING WITH FORM OF OWNED-STORE

*BRAND :DISEL PURSUIT THE FORM OF OWNED SHOP TO MINIMIZE THE LOSS OF PROPERTY AND REACT TO RETAIL ATMOSPHERE QUICKLY.






UTILIZING THE PLACE FOR BRAND SHOWCASE AND SIGNATURE ROOM

BRAND: ROCK & REPUBLIC, PAGE DENIM






RESIDENTIAL INTERIOR

CLOSE TO RESIDENTIAL INTERIOR TO MAKE SHOP MORE COMFORT AND WARM IN ATMOSPHERE CUSTOMERS EASILY VISIT.






DENIM MARKET MOVEMENT -"PROMOTION"

• INCREASE THE NUMBER OF DENIM BLOGGER- SOCIAL NETWORK POWER

AS INCREASING BLOGGERS STIMULATE TO DEVELOP THE VIEW POINT OF DENIM, BRAND WISELY CATCH THEIR POTENTIAL AND POWER AND USE THIS INTO THEIR MARKETING.





CONCLUSION

smart phone application

designer, fashion house, retailers is coming to customers closely , or communicating with them actively to form the basis of furturistic growth.

Moreover, this would be solution for brands finding direct marketing can save expenses and maximize effectuveness.

social Network service in fashion( SNS)

SOCIAL NETWORK SERVICE IN FASHION

SNS, This is new platform to share people's idea and rhinking and individual media can be differeniciated from group oriented media but they can form bigger metwork connecting an individual with an individual. twitter, face book is located in center.


Therefore, needless to saym brands has been using that for two sided communication. this make it easy to enjoy instant communication with effectiveness of fast spread power.

• FACEBOOK

IT WOULD BE SHOWN THAT THE NUMBER OF PEOPLE USING FACEBOOK WHICH HAS THE MOST BIGGEST NUMBER OF MEMBERS WITH APPROXIMATELY 4hundred million, HAS BEEN DRAMATICALLY INCREASED SO THESEDAYS, THIS IS RISING AS MARKETING TOOL BEYOND INDIVIDUAL SOCIAL NETWORK.

LUXURY BRANDS LIKE BURBERRY, DOLCE& GABANNA, GUCCI AS WELL AS FAST BRANDS SUCH AS H&M, ZARAM MANGO ARE UTILIZING THIS TO PROMOTE BRAND.

• TWITTER

This having funtions like forming a connection and quickness of massesnger make it possible to communicate with follow in real time. Therefore, most brands are more likely to introduce social network to their web application to promote and share feedbackn with customers instantly.

* FROM ALEXANDER MAQUEEN, TO H&M ,STELLA MCCARTNEY, GUCCI, TOPSHOP,FOREVER21,TORY BURCH, KARL LARGERFELT, SPA BRANDS AND LUXURY BRANDS HAVE MADE BRAND'S TWITTER ENJOYING MUTUAL COMMUNICATION.

I-PHONE APPLICATION IN FASHION: BRAND ITSELF-WEB-SITE BASED

GUCCI by GUCCI America. inc.

They launched online store in 2007 so they are at the head of online luxury business , have been used i-phone application so customers can meet collaboration, each season collection first of all.
Moreover, after gain season collection vision, related image can be shared with friends via face book & e-mail.





CHANEL


CHANEL opend the first i-pon application among luxury brands ; " CHANEL HAUTE COUTURE SHOW" through this , collection video, image, brand news, information related to store have been offered .this is very extraordinary most users using I-Phone tend to be y0ung generation so it is common evaluation about this the way Chanel communicate with their customers has been changed . this valus has been increased because this is only source to delieve collection information with chanel main internet site.




RALPH LAUREN

this brand is opening attractive collection and even collection backstage as well as specific explanation in each collection style. the image of this brand's ic0nic bag' Liki-bag is shown with 360' whole direction system specifically.

victoria's secret

this stores from brand news to diverse information related to models, photo cut, backstage story, special events and after looking at their products ,shopping is avalablr in website.

But if visit store directly, customers can check the clossest store through GPS system.

digital marketing in fashion ---AUGMENTED REALITY

AR CALDARLOG

IKEA MADE WITH THE TECH OF AUGMENTED REALITY, HOLD THE CODE IN CARDARLOG TO THE PLACE WOULD LIKE TO PUT THE FURNITURE, 3D REALLITY CAN BE VISUALIZED.




LOEWE'S AR SHOPPING (Augmented reality shopping)


WITH HOLDING PRODUCTS TO SMARTPHONE, CUSTOMERS CAN GAIN PRODUCT'S INFORMATION AND BRAND'S LOOK BOOK AND CAN BUY THAT WITH PAYMENT INSTANTLY.





TOBI'S AR SHOPPING

WITH WEBCAM AND VIRTUAL SYSTEM SUUPORTED TECHNICALLY FROM ZUGURA which is DIGITAL MARKETING CORPORATION, THEY HAVE BEEN PROVIDEN WITH VIRTUAL FIITING SYSTEM IN WEBSITE. THIS TECH CAME FROM GAME :WII MOTION CAPTURE SYSTEM