INNOVATIVE CONCEPT STORES

COLLETTE, PARIS

• THE BIBLE OF CONCEPT STORE
• WATER BAR IS LOCATED UNDERGROUND
• HELD REGURAL EXHIBITION
• DESIGNERS AND NIKE,ADIDAS USED TO OFFER LIMITED EDDITION FOT ONLY THEM.
  

PRADA EPICCENTER :

• TOKOY'S BEST KNOWN FASHION MILE FOR SHOPAHOLICS
  

RESTIR MIDTOWN, TOKYO

• CONFIDENTIAL AND SECRET ATMOSPHERE
• THE INTERIOR LOOKS LIKE PARTY CLUYB---F1
  
• SEETROOM FOR VIP CUSTOMERS-F2

• OFFER LIMITED EDDITION , SELLECTED ITEMS FOR ONLY THIS STORE
  

DOVER STREET, LONDON

• FASHION MECA , REVOLUTIONARY MULTISHOP
  
• MEET OTHER ARTIST'S PROJECT & GRAPHIC ART
  
• CULTURE CONCEPT PLACE --CAFE WITH FASHION BOOKS
  
  
  
  

APROPOS, COLONGE

• CONCEPT STORE PURSUIT LIFE STYLE SIMAILAR TO FRED SEGAL IN LOS ANGELES WITH DISTRIBUTION CONCEPT

• THE MAIN CONCEPT IS FUSION SO THEY HAVE FROM HIGH-END WEAR, JEWEARY, COSMETICS,FOOD, BOOKS TO RESTAURANNT, LOUNGE, SPA.
  
• "FROM CONVERSE TO COUTURE" UNDER SLOGAN, THEY SELL CUTURE AND EVEN CXREATE SOMETHING NEW WITH EXHIBITION IN THEIR ART GALLERY.
  
• OWNER; DANIEL RIEDO HOPE THIS STORE BE CUTURAL PLACE WHERE YOUNG GENERATION JUST CAN READ BOOKS WITH COFFEE WIRHOUT MUCH MONEY IN TERMS OF SOCIAL COMMUNICATION PLACE
  

COLSO COMO, MILLAN

• MULTI LABEL BOUTIQUE with divese kinds of items : fashion, cosmetics, interior accerrories,style books with tea garden, luxcury restaurant, '3 rooms hotel"
• after seek rising designers and introduce their collection.
• lead trend
• short periods of ciculation of introducing new products

POOL, MUNICH

• THE PARADISE IN COSMOPOLITAN

• MEET WORDWIDE CONTEMPORARY COLLECTION
  

FIVE GREEN, DUBAI

• LIFE STYLE CONCEPT STORE
  
• INTRODUCE KODER CRAFT GRAPHIC ART FROM LONDON
  
• SEEL LOCAL DESIGNERS COLLECTION
  
• HAVE EXHBITION FOR MAGAZINES WITH SUBJECT OF LIFE-STYLE, FASHIONSHOW & SPECIAL EVENT
  
  

JHON ROCHA,LONDON

• REMODELING OLD PUB
  
  
• DISTINTIVE INTERIOR-STONE CRYSTAL PANNEL WITH WOOD
  
  
• DESIGNER TEXTILE IS EXHIBITED IN TOP FLOOR LIKE TEXTILE MUSEUM
  

WELCOME TO ALPHAVILLE, MELBOURN

• STORE CONSISTS OF FLAGSHIP STORE NAMED ALPAH 60 AND ART GALLERY
  

LE VILLAGE, GENEVA

• OFFER EJOYABLE SHOPPING CAN LEAD TO CULURAL CONNECTION WITH UNIQUE DESIGN FASHION, BOOKS, SPECIAL MUSIC
  
  
  
  
  
  
  
  
  
  
  
  
  
  

technology support of interactive fashion retailers( interactive screen & mirror)

Bloomingales tested social retailling system in new you flagship store, Japan retailer Mitsukoshi with Cisco installed Unified IP phone and LCD screen as intelligent fitting room so customers can check the stock of wears would like to put on in fitting room without calling staff.
.


responsive mirror make customers comvenient in retailerr's dressing room , because customers tend to wear 0ver 4 pieces an once so difficult to remember all fitting cut but reponsive mirror has special funtion can show outfit of their fitting , therefore, it have positive impact on leading to
selling products.






interactive mirror was equipped in PRADA store Bevelly Hills , room seems very simple but filled new tech. without door, when customers put on garment , the front wall start to be dense,
dense illusion is disappeared when show outfit to people outdoor and scan end fitting cut to friends.
Also, iteractive closet can display the ichosen item's information .
designer NANETTE invented this system to make store offer social experience .



when customers click one of recommenatory items, their own image reflect wear's image to customer's body as if put on real garment.
they said, through virtual mirror, as customers have feeling shop with someone in terms of interact with store.

Magig mirror can take body scanning not to put on wear , virtual out fit can be offered via coputerized mirror and customers can change color and size in virtual screen.


Denim brand DIESEL equipped diesel 360' multi screen , this is one of interactive marketing, customers can check back outfit.

personal denim market research and analysis

denim market movement-"product"

--LINE EXPANSION PROPOSED BY TRENDY CONTEMPORARY LOOK

* REISSS LAUNCHED 1971 LINE
*ASOS LAUNCHED DENIM COLLECTION CALLED ASOS DENIM.
*NEW LOOK WAS REBRANING DENIM LINE CALLED "YES YES"







PREMIUP JEANS WITH DESIGNER TOUCH

*BRAND "JACOB COHEN" HAS DESIGNED HAND MADE TAILERING DENIM APPLIED "MADE TO ORER SYSTEM"

* THROUGH "MADE TO ORDER PROJECT" IN PRADA, DENIM HAS BEEN EXCLUSIVELY OFFERED IN MILANO "CORSO VENZIA STORE"





ECO FRIENDLY DENIM




DENIM MARKET MOVEMENT-"PRICE"



"SUB PREMIUP PRICE ZONE TO ATTRACT MORE CUSTOMERS

• brand: easy monet, vintage revolution, recession denim, denim junkie, nine days

DENIM MARKET MOVEMENT " PLACE"



INVESTMENT FOR STORE EXPANSION

*BRAND: SEVEN ALL AMN KIND ---PLAN TO OPEN GLOBAL SRORES AS THE FORM OG FLAGSHOP IN ASIA MAKKET

UTILIZING WITH FORM OF OWNED-STORE

*BRAND :DISEL PURSUIT THE FORM OF OWNED SHOP TO MINIMIZE THE LOSS OF PROPERTY AND REACT TO RETAIL ATMOSPHERE QUICKLY.






UTILIZING THE PLACE FOR BRAND SHOWCASE AND SIGNATURE ROOM

BRAND: ROCK & REPUBLIC, PAGE DENIM






RESIDENTIAL INTERIOR

CLOSE TO RESIDENTIAL INTERIOR TO MAKE SHOP MORE COMFORT AND WARM IN ATMOSPHERE CUSTOMERS EASILY VISIT.






DENIM MARKET MOVEMENT -"PROMOTION"

• INCREASE THE NUMBER OF DENIM BLOGGER- SOCIAL NETWORK POWER

AS INCREASING BLOGGERS STIMULATE TO DEVELOP THE VIEW POINT OF DENIM, BRAND WISELY CATCH THEIR POTENTIAL AND POWER AND USE THIS INTO THEIR MARKETING.





CONCLUSION

smart phone application

designer, fashion house, retailers is coming to customers closely , or communicating with them actively to form the basis of furturistic growth.

Moreover, this would be solution for brands finding direct marketing can save expenses and maximize effectuveness.

social Network service in fashion( SNS)

SOCIAL NETWORK SERVICE IN FASHION

SNS, This is new platform to share people's idea and rhinking and individual media can be differeniciated from group oriented media but they can form bigger metwork connecting an individual with an individual. twitter, face book is located in center.


Therefore, needless to saym brands has been using that for two sided communication. this make it easy to enjoy instant communication with effectiveness of fast spread power.

• FACEBOOK

IT WOULD BE SHOWN THAT THE NUMBER OF PEOPLE USING FACEBOOK WHICH HAS THE MOST BIGGEST NUMBER OF MEMBERS WITH APPROXIMATELY 4hundred million, HAS BEEN DRAMATICALLY INCREASED SO THESEDAYS, THIS IS RISING AS MARKETING TOOL BEYOND INDIVIDUAL SOCIAL NETWORK.

LUXURY BRANDS LIKE BURBERRY, DOLCE& GABANNA, GUCCI AS WELL AS FAST BRANDS SUCH AS H&M, ZARAM MANGO ARE UTILIZING THIS TO PROMOTE BRAND.

• TWITTER

This having funtions like forming a connection and quickness of massesnger make it possible to communicate with follow in real time. Therefore, most brands are more likely to introduce social network to their web application to promote and share feedbackn with customers instantly.

* FROM ALEXANDER MAQUEEN, TO H&M ,STELLA MCCARTNEY, GUCCI, TOPSHOP,FOREVER21,TORY BURCH, KARL LARGERFELT, SPA BRANDS AND LUXURY BRANDS HAVE MADE BRAND'S TWITTER ENJOYING MUTUAL COMMUNICATION.

I-PHONE APPLICATION IN FASHION: BRAND ITSELF-WEB-SITE BASED

GUCCI by GUCCI America. inc.

They launched online store in 2007 so they are at the head of online luxury business , have been used i-phone application so customers can meet collaboration, each season collection first of all.
Moreover, after gain season collection vision, related image can be shared with friends via face book & e-mail.





CHANEL


CHANEL opend the first i-pon application among luxury brands ; " CHANEL HAUTE COUTURE SHOW" through this , collection video, image, brand news, information related to store have been offered .this is very extraordinary most users using I-Phone tend to be y0ung generation so it is common evaluation about this the way Chanel communicate with their customers has been changed . this valus has been increased because this is only source to delieve collection information with chanel main internet site.




RALPH LAUREN

this brand is opening attractive collection and even collection backstage as well as specific explanation in each collection style. the image of this brand's ic0nic bag' Liki-bag is shown with 360' whole direction system specifically.

victoria's secret

this stores from brand news to diverse information related to models, photo cut, backstage story, special events and after looking at their products ,shopping is avalablr in website.

But if visit store directly, customers can check the clossest store through GPS system.

digital marketing in fashion ---AUGMENTED REALITY

AR CALDARLOG

IKEA MADE WITH THE TECH OF AUGMENTED REALITY, HOLD THE CODE IN CARDARLOG TO THE PLACE WOULD LIKE TO PUT THE FURNITURE, 3D REALLITY CAN BE VISUALIZED.




LOEWE'S AR SHOPPING (Augmented reality shopping)


WITH HOLDING PRODUCTS TO SMARTPHONE, CUSTOMERS CAN GAIN PRODUCT'S INFORMATION AND BRAND'S LOOK BOOK AND CAN BUY THAT WITH PAYMENT INSTANTLY.





TOBI'S AR SHOPPING

WITH WEBCAM AND VIRTUAL SYSTEM SUUPORTED TECHNICALLY FROM ZUGURA which is DIGITAL MARKETING CORPORATION, THEY HAVE BEEN PROVIDEN WITH VIRTUAL FIITING SYSTEM IN WEBSITE. THIS TECH CAME FROM GAME :WII MOTION CAPTURE SYSTEM

what is intellectual patent?

It is imagination made real. It is the ownership of dream, an idea, an improvement, an emotion that we can touch, see, hear, and feel. It is an asset just like your home, your car, or your bank account.
Just like other kinds of property, intellectual property needs to be protected from unauthorized use.

www.bvca.co.uk

They support BVCA members financially and provide a growing list of service and best practice for members across a spectrum of activities covering a network of interconnected committees, focused on legal, technical, regulatory, investor-led and service needs.
Sometimes, something like networking opportunities, training courses, research, pubications, public affairs and communication is held in The British Private Equity & Venture Capital Association.

www. ippo.gov.uk

the official government body responsible for Intellectual Property (IP) rights in the United Kingdom. These rights include:
Patents
Designs
Trade marks
Copyright
they are an Executive Agency of the Department for Business Innovation and Skills (BIS) . As part of the BIS, we are responsible for the role of IP rights in supporting innovation.
Corporate Plan sets out what we plan to do in the coming year.
Annual Review and Annual Report lets you know what we have done in the past year.
As an Executive Agency of the BIS they are directed and controlled by corporate governance rules to ensure that they, supply public services of the highest quality, share good ideas, control costs and above all deliver what we are supposed to.
To ensure that we act within these rules Ministers appoint independent members to sit on a Steering Board. This Steering Board has no executive functions; its role is to advise Ministers, through our Director General, on the strategies that we must adopt.
The Steering Board has established an Audit Committee to assist and advise it on risk, control, governance and associated issues. The Committee acts in a non-executive capacity.

understanding of ornization

Understanding organization

The book consists of three parts. Part I introduces a set of models/frameworks, for better understanding of people and organisations. Handy selected six themes common to organisations - motivation, roles and interactions, leadership, power and influence, workings of groups, and cultures of organizations. Each of these themes receives an excellent, extremely in-depth literature review, which all have been updated in this 4th edition to include the latest literature and trends. Handy looks at each of these themes from various angles and does not really push the reader into any dominant one; 'This book is eclectic. ... It is wise to be eclectic, to pick from each anything that helps, to compile the sort of personal anthology which is what book aims to be.' In addition, Handy uses a large number of quotes from other academics to explain his comments. In Part II, Handy looks at each of the themes introduced in Part I and their impact on organisations. This part is a lot less academic and Handy tries to apply the models/framework introduced in Part I into practice. 'One bookcase for the theorectical models, another for the tips and hints on current practice. The discussion in this part is not intended to be a review of best current practice but rather an interpretation, often a provocative one, of the implications of some of the theories that we say we all subscribe to.' Handy applies it to people of organisations and their development, the work of the organization - and its design, politics and change, being a manager, and the future of organizations. In Part III, Handy provides a brief overview of the relevant field of theory, makes suggestions on useful sources and gives references to the major studies mentioned in the text. 'Part Three is for those who wonder about the sources of my ideas, concepts, and theories, or for those who wish to pursue any topic in greater depth.' Handy does this on a chapter-by-chapter basis, which is very useful for any MBA-student or researcher. This book is a comprehensive piece of work into organizations. It certainly helps you understand organisations better, but do not take this book too lightly as it is not for the fainthearted. It is so extremely comprehensive that I do not see anybody read this book in one go. On the other hand, I must stress that the literature reviewed and covered is spectacular and done fantastically. Handy’s ability to bring this into perspective with practice is also very strong.

borrowed books to read( the art of innovation)

the art of innovation: This book introduce Nightline project secret and show successful examples in business market by perform progressively innovational business.

There isn't a business in America that doesn't want to be more innovative and creative in their thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, the general manager of the world-renowned design firm IDEO, Thomas Kelley, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
IDEO doesn't believe in the myth of the lone genius working away in isolation, waiting for great ideas to strike. The fact is, as Kelley points out, everyone is creative, and the goal at IDEO is to tap into that wellspring of creativity among its employees. How does it do that? First, IDEO fosters an atmosphere conducive to freely expressing ideas, throwing out (most of) the standard rules, and freeing people to design their workspaces and environment to fit their personalities. It is IDEO's focus on teams that has resulted in its countless innovative breakthroughs?the constant give-and-take among people willing to share ideas and trust in the group process, dubbed "the deep dive" by IDEO. In entertaining anecdotes illustrating some of IDEO's own successes (and mistakes), as well as poineering efforts at other leading companies, Kelley shows how teams?usually in groups of twelve to twenty people?research and completely immerse themselves in every possible aspect of a concept or problem, examining it from the perspective of the companies they are designing for, from the perspective of safety, and from the perspective of consumers. In the course of the book, Kelley outlines the steps IDEO and other successful companies use to achieve successful problem solving:

impressive sentences to quote

• Innovation begins with eye --needless to say, the product success in market can be guaranteed by seeing, hearing directly without guess to market and target customers.

understand the market, the client, the technology, and the perceived constrains on the problem. Later in a project, we often challenge those constrains, but it’s important to understand current perceptions. P.6
Observe people in real-life situations to find out what make them tick: what confuses them, what they like. What they hate, where they have learnt needs not addressed by current products and services. P.6-7

Seeing and hearing things with your own eyes and ear is a critical first step in improving or creating a breakthrough product. We tipically call this process “ human factors” I prefer “human inspiration” or, as IDEO human factors experts Leon segar says, ‘ innovation begins with eye.” It’s general principle of human mankind. P.28 5-9

“why” and “why not?” question that lead to innovation. Whenever you are in that new-to-the experience mode, I would urge you to pay close attention and pecially the problems, the things that bug you.. we call these mental and jotted-down observation “bug list,” and they can change your life. P29 2-5

phase of the process. For new customer experience by using composite characters and storyboard-illustrated scenarios. In some cases, we even make a video that portrays life with the future product before it really exists.

Inspiration by observation
Open your eyes and you’ll be awakened to opportunities to improve products and services without even leaving your office.(p.35)

Little innovation
Sometimes even the best innovations fail because of simple, preventable miscalculation. Nothing can make a design team more humble than seeing its “great” idea scuttled because the team didn’t take the human factor into account. P44. (16-19)

• A child eyes
  -We’re big advocates of principle we call “being left- handed,” devil-opening empathy for customer’s needs, even if those consumers are very different from yourself. By studying people of all ages, shapes, cultures, and sizes we’ve learned that the best products embrace people’s differences. P33 15-18
  
  Take Kids, for instance. Today the best companies recognize the value of talking-and listening-to kids. More and more companies are putting their products into hands on teenagers, asking them to given them a test drive and report back. But we look at this secondhand data collection as better for marketing than for inspiration. We prefer getting kids down on the test track and watching them prototypes out of spin.
• The perfect brainstorming
  Visualize new-to-the world concepts and the customers who will use them. Some people think of the step as predicting the future, and it is probably the most brain-storming-intensive.
  
  So if you say you already do brainstorming in your organigation, great, you’re on your way. But I believe you can deliver more value, create more energy, and foster more innovation through better brainstorming more often, weaving it into the cultural fabric of your organization. (p.55 16-21)
  
  If you want to keep in shape, you want to keep in shape,you have to exercise your brainstorming muscles more than once a month, So find a suitable space, order some supplies. Get a good group together, and brainstorm up several dozen possible solutions to a problem that’s bugging you right now. (p.55 25-30)
  
  Seven secrets foe better brainstorming
  1. Sharpen the focus
  2. Playful rules
  3. Number your ideas
  4. Build and jump
  5. The space remembers
  6. Stretch your mental muscles- we now frequently bring “ show-and- tell” to a brain stormer to help us visualize the wide variety of options and materials that could be applied to session’s topic
  7. Get physical – good brainstorming are extremely visual. They include sketching, mind mapping, diagram, and stick figure.
  
  
  

• MAKE PROTOTYPE( prototyping is the shorthand of innovation)
  Prototyping, brainstorming, and observations. These are the fundamentals, the reading, writing, and arithmetric of innovation. Great teams provide the charge that makes these basic skills flow throughout a company.
  But just as brainstorming doesn’t exist apart from teams, the process of innovation doesn’t happen in a vacuum. Innovation needs teams. And teams need places to thrive and grow.
  (p.121 1-8)

DENIM MARKET ANALYSIS

expenditure flow

business planning