2010년 5월 1일 토요일

technology support of interactive fashion retailers( interactive screen & mirror)



Bloomingales tested social retailling system in new you flagship store, Japan retailer Mitsukoshi with Cisco installed Unified IP phone and LCD screen as intelligent fitting room so customers can check the stock of wears would like to put on in fitting room without calling staff.
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responsive mirror make customers comvenient in retailerr's dressing room , because customers tend to wear 0ver 4 pieces an once so difficult to remember all fitting cut but reponsive mirror has special funtion can show outfit of their fitting , therefore, it have positive impact on leading to
selling products.






interactive mirror was equipped in PRADA store Bevelly Hills , room seems very simple but filled new tech. without door, when customers put on garment , the front wall start to be dense,
dense illusion is disappeared when show outfit to people outdoor and scan end fitting cut to friends.
Also, iteractive closet can display the ichosen item's information .
designer NANETTE invented this system to make store offer social experience .



when customers click one of recommenatory items, their own image reflect wear's image to customer's body as if put on real garment.
they said, through virtual mirror, as customers have feeling shop with someone in terms of interact with store.

Magig mirror can take body scanning not to put on wear , virtual out fit can be offered via coputerized mirror and customers can change color and size in virtual screen.


Denim brand DIESEL equipped diesel 360' multi screen , this is one of interactive marketing, customers can check back outfit.


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