SNS, This is new platform to share people's idea and rhinking and individual media can be differeniciated from group oriented media but they can form bigger metwork connecting an individual with an individual. twitter, face book is located in center.
Therefore, needless to saym brands has been using that for two sided communication. this make it easy to enjoy instant communication with effectiveness of fast spread power.
IT WOULD BE SHOWN THAT THE NUMBER OF PEOPLE USING FACEBOOK WHICH HAS THE MOST BIGGEST NUMBER OF MEMBERS WITH APPROXIMATELY 4hundred million, HAS BEEN DRAMATICALLY INCREASED SO THESEDAYS, THIS IS RISING AS MARKETING TOOL BEYOND INDIVIDUAL SOCIAL NETWORK.
LUXURY BRANDS LIKE BURBERRY, DOLCE& GABANNA, GUCCI AS WELL AS FAST BRANDS SUCH AS H&M, ZARAM MANGO ARE UTILIZING THIS TO PROMOTE BRAND.
This having funtions like forming a connection and quickness of massesnger make it possible to communicate with follow in real time. Therefore, most brands are more likely to introduce social network to their web application to promote and share feedbackn with customers instantly.
* FROM ALEXANDER MAQUEEN, TO H&M ,STELLA MCCARTNEY, GUCCI, TOPSHOP,FOREVER21,TORY BURCH, KARL LARGERFELT, SPA BRANDS AND LUXURY BRANDS HAVE MADE BRAND'S TWITTER ENJOYING MUTUAL COMMUNICATION.
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